IBM can bring to bear on enterprise mobility needs a wide and deep range of consulting, deployment, operational and software development resources, along with integration to massive databases and the analytic applications to turn that data into information for business decision-making.
Apple has been steadily boosting enterprise-specific features in iOS, as well as continuing to improve the iOS (and iCloud) security architecture [see "Apple reveals unprecedented details in iOS security"] partly in response to the massive deployment of iOS devices in businesses of all shapes and sizes. [see "How Apple conquered enterprise mobility, without even trying"]
"This deal is driven by IBM Software, who want to get as many clients as possible," says Jack Gold, principal with J. Gold Associates, a business technology consultancy and research firm, in Northborough, Massachusetts. "IBM doesn't make tablets, smartphones, or PCs, so it's logical to partner with Apple for the iPad and iPhone since they are becoming such an important part of the enterprise app landscape. This is just good business on IBM's part. And on Apple's as well, because it gets them more ingrained in the enterprise app space that they couldn't do on their own."
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