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Apple at 40: Seeing promise in the 'blossoming' home computer market

Martyn Williams | March 31, 2016
When Apple introduced the Apple II, the need for a home computer was largely untested

The true home computer, by comparison, provides the capability for entertainment in addition to its other possible uses. This entertainment segment of the consumer market accounted for about 18 percent of the total personal computer market in 1977 and will account for about 29 percent by 1982, Apple said.

Apple was founded in January 1976 by Steven Jobs and Steven Wozniak for the purpose of developing and marketing personal computers. The firm's first product, the Apple I, was essentially intended for the knowledgeable hobbyist. Apple received equity financing from Venrock Associates, Capital Management, Inc. and Arthur Rock this March.

 

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