KnowMe is far from the first video-editing app in the App Store, but Jarecki thinks those apps emphasize technology, like time limits and filters, over creativity. Building KnowMe into the next great video app, one that has more editorial sensibilities than the rest, is his full-time job.
“I already had a business and sold it. I’m not trying to make money. I’m trying to make a dent. I’m trying to make things easier for people…to give the tools available to me as a filmmaker to people who don’t have these resources,” Jarecki told me. “If we strike a cord here it’ll be because we figured out a way to balance the storytelling and technology in a way that’s accessible to people.”
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