FierceWireless also notes that carriers like Verizon have a bit more leeway to make special offers than Google and Apple. For instance, an operator could deliver the data required to use an app for free for a limited time or in conjunction with certain rate plans.
I hope Verizon succeeds in building a new kind of store and that it manages to offer some unique capabilities. If anything, it could offer enough of a competitive threat that Apple and Google might start adopting any successful features — like predictive recommendations or social features — it ends up developing.
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