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Acer's Liquid Jade Primo just became the new flagship Windows Phone

Mark Hachman | Jan. 5, 2016
Being able to pick and choose between premium Windows phones has been a long time coming.

Hardware isn’t the problem with Windows Phone

Besides the Windows Hello capability built into Microsoft’s Lumia phones, the latest Windows Phone hardware hasn’t proven to be much of an issue, with the Lumia 950. Microsoft’s Windows 10 Mobile operating system and apps, however, included several bugs at launch, which Microsoft has been busy fixing with software patches and with a new firmware update for the Lumia 950 and Lumia 950XL that began rolling out overseas just before Christmas. It remains to be seen how the Liquid Jade Primo will measure up in that department.

The fact that third-party companies continue to support Windows Phone, however, should be an obvious relief for Microsoft. HTC shipped a Windows Phone version of the M8 in 2014, a program that was supposed to usher in a wave of Android phones offering Windows variants. That didn’t happen.

Overseas buyers continue to support Windows Phone more than domestic buyers, however, which explains why Acer is launching its new phone in EMEA first. In the U.K., for example, Windows Phone's market share was about 7.6 percent in the first quarter of 2015 according to Canalys, while WP’s share languishes under 3 percent in the United States, comScore reports. For Acer, overseas Windows Phone customers will get priority.


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