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A smartphone bloatware iconoclast speaks out

Matt Hamblen | April 9, 2015
It's my phone and 'I should be able to do whatever I want with it,' says Jesse Nunez.

mobile apps smartphone

Meet Jesse Nunez, an avid opponent of bloatware on smartphones.

Nunez clearly doesn't work for a smartphone maker or a wireless carrier. For the past four years, he's been using third-party software to strip off unwanted apps on his various models of Samsung Galaxy S smartphones sold by AT&T.

He's not running any organized anti-bloatware movement, but communicates often online with like-minded users. During the day, he's a salesman of custom car wheels in the Los Angeles area. When he talks about bloatware, Nunez sounds like he's running for office on a platform to liberate the smartphone -- or at least the ways customers use them. He once signed an online petition urging carriers and smartphone makers to stop adding unwanted apps that can sap the device's resources, take up valuable storage space and potentially cause disruptions or even security issues.

He was especially troubled to learn this week that Samsung won't allow users to uninstall apps from the Galaxy S6 and Edge smartphones that are arriving in stores Friday.

"I'm a purist," Nunez said in a series of email and telephone interviews. "Let me control my own device. The way I see it is, if you buy a cell phone you should do whatever you can with it. It's not like we're trying to bring down the NSA; we just don't want frigging bloat!"

Nunez communicates with other purists, such as someone known as Zedomax, who has thousands of viewers of his satirical YouTube videos of carriers that block customers from customizing their phones as they'd like.

Nunez and Zedomax said AT&T and Verizon Wireless are locking the bootloader software on various phones, including the Galaxy S5, which prevents users from uninstalling apps they don't want or making other customizations. A bootloader is a string of software code and is incorporated into the Linux kernel of Android devices. The bootloader can be used to allow a savvy user to take greater control over a device.

Nunez said he has used software from to get around the Galaxy S5 lockout and to uninstall bloatware. The Towelroot software is from GeoHots, a developer whom Nunez described as a "legend and a wiz." Once a bootloader is unlocked, Nunez said users can install various custom software products for "supercharging" an Android device, including Slimroms, AOKP , Liquid Smooth and CyanogenMod.

While using these tools might invalidate a manufacturer's warranty, Nunez said it won't make a difference to smartphone purists who are able to benefit by "insane" levels of customization. If the process of rooting (customizing) a phone goes bad and the phone is totally bricked, or disabled, Nunez said a savvy user will probably still buy another device from the same carrier that prevented the rooting. By staying with the same carrier, the user keeps the same contract in place, with the same phone number and   without paying a penalty to move on to another carrier.


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