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3 ways Fitbit missed the mark with its new Blaze fitness watch

James A. Martin | Jan. 8, 2016
Fitbit's latest fitness band, Blaze, has a color screen and attractive, interchangeable bands and cases, but the device is missing some key features and would have been much compelling if it had advanced activity tracking features.

I first read this article in November 2015, and I've since added "brief bursts" of elevated activity to my cardio workouts, using the Stopwatch app on my Apple Watch to time them. It would be much easier if Fitbit let me create my own workout programs — say, a 50-minute elliptical machine workout with 12 minutes of interval training midway through. Blaze or another Fitbit could tell me when to start interval training, when to shift into high gear or down to low gear, and when to stop each interval.

Fleshing out the Fitbit wishlist

I'd also like to see a number of additional features in Fitbit devices. A battery icon, for example, could let me know how much juice is left. Fitbit could automatically log how many miles I walk in my athletic shoes, and alert me when it's time to replace them. A waterproof Fitbit that automatically converts swimming workouts into steps or miles, so they're included in daily metrics, would also be great.

Ultimately, I hope Fitbit steps up its fitness tracking game in 2016, either by refreshing existing products or releasing new ones. It should also stop trying to combat or compete with Apple's smartwatch. Fitbit may already be headed in the right direction, but Blaze shows no signs of it.


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