Zendesk today announced a partnership to power Facebook's new Businesses on Messenger product enabling businesses for the first time to communicate with customers through Facebook's popular messaging app.
Through an integration of its Zopim chat product with Messenger, Zendesk is allowing businesses to provide scalable and responsive customer service to the more than 600 million people worldwide who use Messenger, Zendesk said in a statement.
"Messenger has changed the way people communicate with their friends, and now it's opening new opportunities for businesses to interact with their customers," said Adrian McDermott, Zendesk's senior vice president of product development. "Consumers can communicate and engage with retailers within the messaging app they already use every day, on their own terms."
Online retailers zulily and Everlane are the first two companies using the integration to support their customers.
By extending Zopim's live chat capabilities to Messenger, businesses now have a new way for their service teams to support customers. For example, Everlane, an online clothing and accessories brand, is using Zopim chat to interact with customers in real-time on Messenger and provide customer service.
"At Everlane, we pride ourselves on the personal connection we have with our community," said Aaron Ginn, Everlane's growth product manager. "Our close customer relationships are how we differentiate ourselves. Not only can our customers now connect with us through Messenger, but they also can receive personal attention and immediate service from us thanks to Zendesk's integration."
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