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Zebra Rebooted

Zafar Anjum | June 11, 2015
As we move to a smarter, more connected world, our unique set of capabilities is unmatched in driving asset visibility and meeting our customers' needs in enterprise asset intelligence, says Ryan Goh, Vice President and General Manager, Zebra Asia Pacific, in this exclusive interview

Zebra

Ryan Goh, Vice President and General Manager, Zebra Asia Pacific

As we move to a smarter, more connected world, our unique set of capabilities is unmatched in driving asset visibility and meeting our customers' needs in enterprise asset intelligence, says Ryan Goh, Vice President and General Manager, Zebra Asia Pacific, in this exclusive interview.

Can you update me on what's going on at Zebra post the Motorola acquisition? You recently unveiled a new logo and a new website. What is the new direction for Zebra?

Our recent earnings call in May marked the company's first full quarter as One Zebra. Zebra saw 11% growth in sales of $899 million. These robust financial results exceeded expectations from the last quarter and reflected positive momentum and solid execution of our integration plans.

Much of our focus around the integration last year was on people and processes to ensure we can serve our customers with the highest quality and give them the solutions they need to make better, smarter business decisions. So far, we have made meaningful progress on our synergy integration and growth goals. Our commitment to our near-term priorities has led to improved performance, deeper engagements with strategic customers and a growing number of opportunities in the pipeline. In addition, our diversity across solutions, customers, industries and geographies provides great resiliency for our business. To-date, we have achieved US$50 million in cost synergies on an annualized basis, related to the acquisition.

We are excited about the recent launch of Zebra's new brand and logo. The new digitized Zebra head represents our culture and core values as bold, innovative and forward-thinking.

Going forward, we have three strategic priorities that we believe will drive shareholder value: first, growth; second, execution; and third, cultural and business transformation.

Beginning with growth, we are focused on five initiatives: engaging more deeply with strategic accounts; leveraging cross-selling opportunities; supporting Android adoption; expanding supplies in wireless LAN; and building the services business.

Our second priority is execution. Our focus on operational excellence has already led to significant improvements in meeting repair service agreement levels and reengaging with channel partners to grow our business in China. We also made progress on integrating IT systems to streamline Zebra's workflow and closing several items provided under our transition services agreement.

Our final priority is cultural and business transformation. A vital element in this transformation is our relationship and engagement with our channel partners, through which approximately 80% of our global business flows. In May 2015, we launched the framework for our new combined channel partner program during our Global Partner Summit in Las Vegas. The event attracted nearly 1,000 partners from around the world and gave us the opportunity to communicate our vision for enterprise asset intelligence and provide clarity on our go-to-market strategy. At the conference, we also launched two important channel initiatives: one, to drive growth in services; and a second, to develop, test and sell software applications.

 

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