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You've seen Apple logo a million times, but what's it look like?

Bob Brown | April 7, 2015
Your memory might be fuzzier than you think, UCLA researchers say.

Apple logo test
Actual Apple logo? None of the above

Even Apple fanboys and fangirls might be sick of seeing the company's logo, but that doesn't mean they actually would remember exactly what it looks like when pressed.

In a new study published in the Quarterly Journal of Experimental Psychology, UCLA psychologists found that only 1 of 85 undergraduates could draw the logo correctly from memory.  Fewer than half correctly ID'd the logo when shown it among a number of similar logos. Most of the participants used Apple products.

Alan Castel, an associate professor of psychology at UCLA and senior author of the study, said an explanation for the results may be that our brains only register what they need to know -- say enough to spot a fake product.

"There was a striking discrepancy between participants' confidence prior to drawing the logo and how well they performed on the task," Castel said in a statement. "People's memory, even for extremely common objects, is much poorer than they believe it to be."

Don't look up the correct Apple logo and try this test

Adam Blake, a UCLA graduate student in Castel's laboratory, is the study's lead author. Meenely Nazarian, a former UCLA undergraduate, is a co-author.


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