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Yahoo ramps up tech to compete with daily fantasy sports pioneers

Lauren Brousell | July 24, 2015
Already a power player in online fantasy sports, Yahoo leveraged new technologies, embraced open source and allocated staff to add a daily fantasy component and compete with startups such as DraftKings and FanDuel.

DraftKings and FanDuel have the lion's share of partnerships with different sports leagues, teams and networks. For example, FanDuel has a deal with the NBA and Sirius XM Radio, and DraftKings is partnered with MLB, NHL and ESPN. Each company also has several deals with different NFL teams. Yahoo has yet to form partnerships with any major players, but MIT's Shields expects the company to excel, even though it's unclear which organization will win the most players in the daily fantasy arena.

"Yahoo is operating from a position of strength," Shields says. "If you're already playing the regular [fantasy] game on Yahoo, you may be more likely to try the daily sports platform as well."


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