The theater owners feel another pressure. Many cineplexes, of course, are situated in shopping malls. The malls don't want the kind of trouble threatened by the hackers, especially during retailers' make-or-break holiday season.
So, even though I don't see the threat as credible, I find the theater owners' reaction understandable. The theater chains are victims of Sony's inadequate security and the business model imposed on them by the studios.
Considering this situation, The Interview is going to have to be one very funny movie to make me laugh.
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