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Why the Apple Watch actually is my most personal Apple device

Michael Simon | July 21, 2015
Having affection for an Apple product isn't usually an unpopular opinion. From the earliest days of the Mac to the iPod, iPhone, and iPad, people have forged deep connections with the devices Apple makes, quickly declaring that they could never again live without this or that gadget.

By comparison, the Apple Watch's main function has been to take away much of the noise the iPhone brings into my life. I know what you're thinking--just put your iPhone in a drawer and unplug it if it's having so much of a negative effect on your life--but the point is that Apple Watch allows me to stay present in both places. Unplugging is one thing, but it's hard to shut off the part of your brain that wonders what you're missing in the world. With Apple Watch, I can concentrate on my life without constantly checking my phone to see if I missed an incoming email or refreshing At-Bat to see the Red Sox score.

Keep it simple

I can understand how someone could want more from their Apple Watch, but I'm not looking for Apple to add more apps and functionality. If I had one wish it would be for the Apple Watch to do the same things it does now but let me leave my iPhone at home. But even when future revisions make this version look extraordinarily basic, its core benefit will remain: Apple Watch has returned something extraordinary that I never really knew I could get back.

The iPhone's original three main features (iPod, phone, and Internet communicator) have all been watered down by the hundreds of things it can do now, but I suspect Apple Watch will never lose sight of its trio of tentpoles. I can't imagine not wearing it for a week or even forgetting to put it on when I leave the house--and that's without using the fitness end of it much at all--but I can also understand how people are confused by it. 

After delivering so many products that do such great things, it can be strange to have a product that excels at doing so little. Each time I read another article deriding Apple Watch for its dearth of features or general lack of purpose, I'm not surprised--we've been conditioned to judge products on how much they do, and the Apple Watch is a clear departure from that.


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