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Why the ad industry will never win the war on ad blockers

Matt Kapko | Jan. 29, 2016
The head of the Interactive Advertising Bureau came out swinging against ad blockers this week. Instead of even attempting to fairly distribute blame for the chaotic state of the ad industry, the executive pointed his finger everywhere else but at IAB members.

However, advertisers don't want to hear that their current methods aren't working. "A core message, one that's politically very, very difficult to deliver to an audience of ad tech companies and publishers — the IAB membership — is, 'Your baby is ugly,'" Lieb says.

 

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