The report also unveiled consumer preferences for receiving promotional materials. Instead of sending them too many of such materials, pushing out relevant and targeted message will ensure better conversion, according to Experian.
Besides that, the report highlighted that a significant number of consumers across the region either knowingly or unknowingly provide inaccurate information. For instance, 40 percent of consumers in China, and more than 20 percent of consumers in the rest of the region claimed that they provided a wrong address at online checkout.
Such errors and inaccuracies in data sets will thus affect the success of an organisation's marketing efforts. .
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