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Why F&B businesses in Singapore and HK need to leverage online reservation platforms

Nurdianah Md Nur | June 24, 2016
Quandoo’s Konrad Richter explains how such platforms can help restaurants stay relevant and be more competitive in the digital age.

There isn't a lack of local online restaurant reservation platforms in Singapore (such as Chope, FoodPanda and HungryGoWhere) and Hong Kong (eg. Dishi). So why did you decide to enter these markets?
Quandoo's mission is clear - we want to provide the best online table booking experience for consumers as well as restaurateurs. The only way to achieve such an ambitious goal is to have the best team, the best product and the best service.

Quandoo was founded in Berlin (December 2012), launching Berlin as its first live city in April 2013. In March 2015, Recruit Holding acquired Quandoo for around USD 220 million - a strategic partnership that gives Quandoo financial stability and resources on our expansions.

Pioneers such as US-based Open Table (founded in 1998) or UK-based Livebookings/Bookatable (founded in 2005) or India-based Zomato (founded in 2008) went into their markets quite early to educate customers and restaurateurs about the advantages of online table booking.

When we launched Quandoo Singapore in October 2014, Chope (founded in 2011) and HungryGoWhere (founded in 2006) were established brands with a sizeable customer traction and a wide range of restaurants. However, after talking to restaurant owners and diners, we felt there was still a gap in the market and were confident in achieving Quandoo's mission to enter new markets and to become market leader within the first 12 months. We achieved this mission 11 months after launch.

Foodpanda and Deliveroo are bringing food to the customers - Quandoo brings customers to the food. That's a decision every customer has to make.

With currently 730 restaurant partners only 18 months after launch, one can say that there has been a huge lack of online table booking service in Singapore. I personally believe that Quandoo is bringing table bookings to another level and the numbers support this view.

Having an international edge of being present in 16 countries, Quandoo's consumer platform helps guests to find the best restaurants for whatever they desire such as romantic, halal or best view restaurants. By rewarding diners with loyalty points for bookings, encouraging independent diner reviews and other incentives, Quandoo creates a stage for food enthusiasts to interact and exchange their ideas and views. Quandoo rewards guests a S$15 Voucher for every 1000 loyalty points collected, further fuelling their interest in trying out new cuisine experiences on offer. Quandoo provides an in-house made, best in class table management system that is easy and fast to use, and hugely facilitates restaurateurs' daily businesses. On top of the booking tools, Quandoo promotes restaurant partners via Online Marketing by using channels such as Google Adwords, Social Media, EDMs and other partnerships to spread the word.

In a nutshell, Quandoo entered the APAC markets because of the quantity and quality of the restaurants, the high level of consumer awareness of online bookings, and mainly, because we believe we can do offer a competitive edge to both our diners and restaurant partners.

 

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