When you write about Apple for a living you can't help but notice that the mainstream press coverage of the company over the past few months appears to have taken a turn for the worse.
You might conclude that the sentiment towards Apple follows the same pattern as Apple's share price. In its article 'Is there a media conspiracy against Apple' The Street suggests that: "When AAPL was printing $700, practically everyone was passing out party hats - Now, we're just operating in the opposite direction". Is this true?
Does Apple's share price follow the same pattern as Apple sentiment?
We've looked back at 2012 to see if Apple's share price is a good indicator of sentiment to the company.
Actually, October 2011 might be a better place to start. With the death of Apple's CEO and co-founder Steve Jobs. As reports were suggesting that Apple would cease to be creative without Steve Jobs at the helm, the share price was rising.
The stock continued to climb steadily from the beginning of 2012 until the beginning of April when it hit $624.46 on 5 April thanks to analyst claims that the AAPL share price could reach $1,000 and rumours about the iPhone 5.
It wasn't all good news in the April - June quarter of 2012, and Apple's share price fell back to into the $500s.
During that quarter Apple attracted attention for its tax practices, an antitrust lawsuit kicked off with the US Department of Justice, and news broke that 600,000 Macs had been infected with a Flashback Trojan horse being installed with the help of Java exploits.
However, the stock then began to climb back up in August as the US lawsuit between Apple and Samsung went in Apple's favour.
Apple's share price hit an all time high of $702.41 during trading on 21 September following the launch of the iPhone 5. But then the coverage became less positive as Apple became the laughing stock after it introduced the flawed Apple Maps. Even Apple CEO Tim Cook was compelled to issue a letter to Apple customers regarding maps in which he said Apple was "extremely sorry" for the frustration iOS 6 Maps has caused.
Through October to December Apple continued its decline amid the executive shakeup that followed the 'firing' of Scott Forstall over the Maps Fiasco.
When the iPad mini launched rather than excitement at the fact that Apple had entered the smaller tablet market, reports suggested that fewer people had queued to buy the new product (which turned out to be unfounded, and incorrect - given that Apple only launched the WiFi model at first).
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