Subscribe / Unsubscribe Enewsletters | Login | Register

Pencil Banner

Why Apple is the most successful company in history

Mike Elgan | Feb. 17, 2015
Mike Elgan provides insights as to why Apple is way more successful than you think.

The new Apple spaceship campus will be awesome. Here comes the video.

7. Apple has mostly solved the phone theft problem

We learned this week that, thanks to Activation Lock, iPhone thefts are down 50% in London, 40% in San Francisco and 25% in New York.

When is the last time a social problem like crime was cut in half by a new technology?

Call it a massive success for Apple.

8. Apple has mostly solved the app discovery problem

Apple's iOS and Google's Android dominate the smartphone market partly because they've attracted the world's mobile app developers. iOS has roughly 1.21 million apps in the App Store.

Now Apple is partnering with Pinterest to re-invent app discovery with a new Pinterest feature called App Pins. The feature enables Pinterest users to pin apps to their boards like any other content, but with apps downloadable directly from Pinterest.

App Pins make iOS apps much more discoverable and social.

9. Apple has mostly solved the China problem

The world's most populous country is experiencing a massive explosion in home-grown smartphone brands, including Lenovo, Huawei, Xiaomi, ZTE, Oppo, Umi, Zopo and Meizu.

These companies are starting to clobber foreign competitors in China. Samsung, which used to dominate the Chinese market, is getting hammered by home-grown upstarts.

It's getting very hard for any non-Chinese handset maker to compete in the Chinese market.

Except Apple. Canalys says Apple is now the number-one smartphone maker in China. (Note that this is a controversial conclusion; some market research firms think Apple is number two in China.)

10. Apple has mostly solved the wearables problem

Companies from Google to Pebble to Samsung to Sony have been trying to mainstream smartwatches without success. The most popular platform to date is Google's Android Wear, which we've recently learned has sold about 720,000 units, falling far short of the 1 million watch mark and representing only about 15% of the 4.6 million smart watches shipped last year, according to Canalys.

Nearly all analysts are predicting that Apple will surpass this number in the first few days or weeks of the Apple Watch's release. For example, JP Morgan says Apple will sell 26 million Apple Watches this year; Morgan Stanley says 30 million and Cantor Fitzgerald predicts 37 million.

The problem Apple has solved is that Apple understands that a wearable has to be plugged into your nervous system and be made part of your physical body. (Apple's doing this with a combination of touch, haptics, sound and visual elements.

11. Apple's biggest business opportunity has barely started

While Japan, Scandinavia and Kenya have been plowing forward for years on mobile payments, backwater America has been trapped in an old-and-busted credit card hell.


Previous Page  1  2  3  4  Next Page 

Sign up for CIO Asia eNewsletters.