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Why Amazon bought Twitch: Here are four possible reasons

Andrew Hayward | Sept. 4, 2014
We decided to explore some of the scenarios that make Twitch an appealing new addition to the Amazon family.

Perhaps both the brand power and tech of Twitch could be used to realize Amazon's own ambitions for cloud-powered gaming, which would allow it to keep the Fire TV as a cheap, modestly-equipped little box, but still give it the capability to stream big, AAA-style PC games that you can play on your TVor even a Fire Phone or Kindle Fire tablet. That seems like the kind of move that would make a ton of sense for Amazon as company that favors low-priced, accessible consumer tech.

And really, all four of these proposed implementations have real benefit to Amazon, large or smallshort-term or in the future. Google and YouTube might have been a more obvious destination for Twitch to continue in its current form, but Amazon might have bigger, more ambitious plans for the streaming service. That could have tipped the scales in its favor.


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