So next year, we expect Apple to overhaul Beats Music and rebrand it as an iTunes streaming service. The company is reportedly in talks with record companies to push the monthly subscription price down from $9.99 to $5 a month, and we expect the revamped service to remain a premium one--no ads, just songs.
Musicians are unhappy about the royalties they receive from streaming services (see: Taylor Swift), but Apple could turn it all around using its existing relationships with artists and labels. The company revolutionized the music industry once before with iTunes and iPods at the dawn of the 21st century, but can it pull off the same hat trick today? Apple rarely forges new territory, but has a track record of perfecting products and services that other companies struggle to get right. And if Tim Cook can get Taylor Swift on board, Spotify's in trouble.
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