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What to look for in Apple's earnings announcement

Dan Moren | July 23, 2014
Lookout for announcements on their financial status, the iPad, iPhone and the Mac.

Personally, I'd like to see somebody ask Apple about the pricing changes it has made throughout its line-up. Between revamped iPod touches, a new entry-level iMac, lower prices on MacBook Airs, and wide-ranging discounts, Apple seems to be playing much more aggressively on price than it ever has in the past. Is this a new strategy from the company, or merely a function of the company getting ever more efficient at making the products it sells?

And finally, with the third-quarter conference call, Apple's new chief financial officer, Luca Maestri, takes the mantle from the retiring Peter Oppenheimer. It's the end of an era, to be sure, but don't expect it to be anything but business as usual.


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