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What the changing look of mobile video means for marketing

Sharon Goldman | March 10, 2016
It’s no longer a fad. In fact, video on mobile devices is now de rigeur for consumers and brands alike – and marketers are scrambling to catch up.

One wild card? The whole issue of ad blocking, says Baer. “Ad blockers are a growing practice on the desktop side, which is really disrupting the whole digital advertising industry,” he says. “If mobile ad blocking really takes off, marketers may have a bigger problem than whether their videos are vertical or horizontal.”

 

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