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Video service Blinkx contests Harvard professor's analysis

Jeremy Kirk | Feb. 3, 2014
The video website Blinkx is contesting a Harvard professor's analysis that accuses the company of charging advertisers for video ads that users rarely see.

In one test, Edelman wrote he clicked on a Blinkx link that supposedly went the broadcaster cbs.com's website, "but the link actually took me to a 1:33 minute home video of a dog lying on the floor."

Advertisers lose out as well, Edelman contents. Video ads are triggered to play as a user exits a web page in order to view other linked content, he wrote.

"Because the supposed content opened in a new tab, the prior tab remained active and could still host a video player with advertising," Edelman wrote. "Of course the prior tab was necessarily out of visibility: Blinkx's code had just commanded the opening of a new tab showing the new destination. But the video still played, and video advertisers were still billed."

 

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