- Some shortened link services have a better reputation than others
- Services exist to reveal the destination of shortened URLs, for example X-Ray. These will reveal the destination domain underneath the apparently harmless short URL.
- If using corporate URL shortening, a mechanism for abuse feedback is essential, whether this is via a third-party or carried out by the company itself
- Use one with a decent reputation and the ability to scan for abuse such as Goo.gl
Source: Computerworld UK
Sign up for CIO Asia eNewsletters.