Uber is storming ahead to break through in as many markets as possible but doesn't seem to care about the trail of PR messes it's leaving behind. On the same day Liu's family filed the wrongful-death suit, Uber launched a Super Bowl promotion in New York: on-demand halftime shows complete with marching band and cheerleaders. Talk about tone-deaf.
Uber has built a reputation for crashing into cities and upsetting the status quo, but it's not exactly a start-up anymore. It's time for Uber to grow up and take some responsibility.
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