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Uber's latest legal challenge, a wrongful death suit, should give passengers pause

Caitlin McGarry | Jan. 29, 2014
Uber is no stranger to controversy and has been named in lawsuits before, but this is the first time the company has been cited in a wrongful-death suit.

Uber is storming ahead to break through in as many markets as possible but doesn't seem to care about the trail of PR messes it's leaving behind. On the same day Liu's family filed the wrongful-death suit, Uber launched a Super Bowl promotion in New York: on-demand halftime shows complete with marching band and cheerleaders. Talk about tone-deaf.

Uber has built a reputation for crashing into cities and upsetting the status quo, but it's not exactly a start-up anymore. It's time for Uber to grow up and take some responsibility.

 

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