“In those types of cases, where we’ll see super-high driver cancellation rates, we have to be super-proactive about that because it makes our network a lot less efficient, and it also makes our drivers unhappy,” said Greg Greiner, the head of product for Uber for Business.
The company is also hoping that this service can help provide demand for wheelchair-accessible vehicles. That may help shore up issues that have put the company in legal hot water. A Chicago disability advocacy group is suing the ride-hailing titan, alleging that Uber didn’t provide enough accessible ride service in the windy city. (Uber disputes that claim.)
Businesses using the service have to be comfortable associating themselves with Uber, of course, which might be something of a rough proposition given the company’s current woes. The business is currently undergoing an internal investigation into allegations of gender-based discrimination, while Uber CEO Travis Kalanick is seeking leadership help after being caught on video arguing with a driver.
That said, this service could help further cement Uber’s grip on transportation infrastructure by expanding the service’s utility. Left doesn’t currently have a similar product, which gives Uber an advantage in a rough-and-tumble market.
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