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Twitter blames weak sales on lackluster ads, drops forecast

Zach Miners | April 29, 2015
Sales grew by 74 percent, but below analysts' estimates.

Over the past year the company has unleashed a flood of product updates aimed at making its service more useful, and simplifying the sign-up process for new users. The company has began providing new users with feeds automatically personalized to them upon sign-up, and has started providing a recap of tweets missed when users sign back in. Earlier this month Twitter redesigned its home page to woo people without accounts, filling it with curated feeds devoted to different topics like sports, entertainment and technology. Twitter hopes the new design, which mimics the feeds people might see as users, could entice people to sign up.

Video, meanwhile, can now be recorded using Twitter's mobile app. The company even acquired Periscope, a live streaming service that lets people record video on their smartphones and transmit it in real time on Twitter.

 

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