5 - Convert prospects into valued clients
While getting a signed agreement is crucial, Moses said MSPs need to focus on creating long-term clients by building tangible relationships.
“They can do this by taking a proactive, highly-engaged approach, positioning themselves as trusted advisers by demonstrating value at every opportunity,” he said.
6 - Build an MSP business highly valued by clients
Maintaining momentum through adaptation is key.
As explained by Moses, this means focusing on quality of service, high visibility within the client organisation, conducting strategic marketing activities, expanding where possible, and more.
“Every MSP business should validate that skills, processes, and tools against industry standards,” he added.
“By doing so, and by following these steps, channel organisations can improve managed services revenue opportunities, enjoy greater vertical market success, and grow the value of their business.”
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