TNS today revealed ten trends that are set to disrupt the technology landscape in China and beyond over the next five years. TNS has identified these trends based on 'World of Convergence', an extensive study of over 5,900 people in China to understand what they are most looking for from gadgets and tech services.
"Our study highlights a real opportunity for tech companies, if they look beyond technology-led innovation." says Chris Bonsi, CEO Greater China, TNS, "We've found that if you start with what people are actually looking to do with their devices - rather than the pure technology potential - you open up a whole new world of convergence opportunities."
The 10 trends identified by TNS are set to impact devices, software, and services in China in 2015 and beyond are:
1. Selfie phones? We're just getting started...
HTC may have become the first smartphone manufacturer to put its best camera on the front of the handset - but there's still plenty of scope for perfecting the 'selfie phone'. TNS predicts that smartphone manufacturers will fight for positioning on their phones' capacity to deliver idealised, share-able self-images.
2. Music - the next wearable battleground
Music fans expect to be able to stream tunes straight from the likes of Spotify and Pandora without carrying bulky fragile smartphones around. TNS predicts that the next generation of wearable technology will focus on eliminating wires, tethering to smartphones, and removing poor network connectivity and other frustrations from the mobile music experience.
3. Gamify your life
Convergence applies to activities as much as it does to devices - and 'play' has already proven the most potent activity to weave into digital solutions. TNS predicts that gamification will take on a major role in the next generation of mobile technology: fitness and health applications, productivity solutions and heightened employee engagement, through making tedious tasks fun.
4. Disruption in a docking station
Amongst low income consumers in emerging markets, the smartphone is now the single go-to device whether you are watching TV, making payments, or texting friends around the world. TNS predicts that as the processing power and multi-tasking capabilities of smartphones improve, their capacity to take share from conventional computers will continue to grow - keyboard docking stations and interfaces will transform smartphones into simple desktop PCs.
5. Modular computers
The second major threat to PCs and laptops comes from the difficulty and expense in upgrading and replacing them. Consumers are less likely to make a big investment in technology if they believe that it will become obsolete quickly. TNS predicts that modular computers will provide the solution. Expect memory, batteries, and screens that can easily be swapped out without the need for specialist knowledge or tools.
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