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This is Tim: Apple CEO on iPhones, China, and the drive to disrupt

Serenity Caldwell | Jan. 28, 2014
As usual, Apple CEO Tim Cook was the focus of attention during the company's quarterly earnings call with analysts on Monday. And, as usual, we've got a collection of some his choicer quotes from the call.

90 percent of tablet activations in corporations are iPad; 95 percent of total activations were on iOS. I think that's an incredible measure of ultimately how sticky the products are. You can get so much productivity out of an iPad or iPhone. And so I think the road in enterprise is a longer one; the arc is longer than in consumer, which can immediately go out and buy things.

On last year's allusions to Apple exploring new product categories in 2014
Yes. Absolutely. No change.

On Apple's long-term trajectory
I would say that innovation is deeply embedded in everybody here. And there's still so much of the world that is full of very complex products; we have zero issue coming up with things we want to do that we think we can disrupt in a major way. The challenge is always to focus on the very few that deserve all of our energy. We've always done that and are continuing to do that.

 

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