6) What are the technological limitations that IT leaders encounter when they look to adopt the various social media tools and apps for their organisation's unique needs?
The proliferation of mobile devices such as smartphones and tablets has created a shift in how governments communicate with their citizens. In addition to websites and portals, governments have to address the increasing number of citizens who are looking for information via their smart devices. With usage in smart devices expected to take a giant leap in the near future, demand for government services on these platforms will only grow in tandem.
Security remains key in social media implementations for the community especially as the popularity of social media tools and apps make them attractive targets to hackers. Most of the secure technologies which are applicable for Web security are not as effective and useful when applied on a mobile platform. The inherent roaming and mobile nature of devices today have also caused security challenges in which the content and personal information that were downloaded may be unintentionally exposed.
The increasing number of applications available for download also brings concern such as malware that reside in an untrusted application. The potential for malicious attacks is massive, especially when you are dealing with government agencies and sharing extremely sensitive or personal data.
A robust and flexible social media engagement policy needs to be put in place for government agencies to complement the various security solutions already implemented.
7) Would you say that social media tools and mobile apps are the new form of e-government?
Social media should remain an integral part of a communication strategy for the government but not as an end in itself. In essence, social media tools and mobile apps serve as an extension to the government's communication and collaboration strategies. These tools and apps reach out to the younger generation who are more comfortable with them. But the new form of e-government should not just comprise of mobile and social media tools, but a combination which includes traditional communication tools to continue to engage the community as a whole, including older folks who may not be social-media conscious.
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