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Thanks to tech, stores are evolving into showrooms

Sharon Gaudin | Jan. 19, 2016
IBM predicts that by 2025 many stores will be showrooms with merchandise shipped to customers

Laughlin agreed that small specialty retailers may be the first to make this move. However, Macy's, a major retail presence, has been experimenting with having limited inventory in certain stores and having products shipped to customers.

"I don't think we'll see a massive move in the next two to three years, but in the next five to seven years this will allow people to invest in technology in their stores to serve customers and get inventory moved out," Laughlin said.


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