Indonesian telco Telkomsel has signed an agreement with social gaming provider FunSpot to provide a fully integrated mobile social gaming network.
Telkomsel's Digital Lifestyle Unit has just launched the new service that is supported by a network providing local language social network service (SNS) and nine made-for-mobile social games. The games represent the popular categories, such as cooking, hobbies, fashion, football clubs and pets.
Despite consumer connection to the Internet through mobile phones, a major challenge that the partnership intends to hurdle is the highly fragmented mobile device market in Indonesia. FunSpot's solution to this is by making mobile social games accessible by any phone with a browser and capable of data connectivity.
The ability for consumers to play any game for "free" in the game portal and connect to their existing social networks, including Twitter and Facebook, shows another key feature of the network.
While providing Telkomsel with social applications for its subscribers, FunSpot supports a billing framework that allows Telkomsel to monetise on point or coin purchases.
"The Telkomsel partnership has given us the opportunity to work with one of Asia's largest telcos and the seventh largest cellular operator in the world to deliver mobile entertainment in one of the world's fastest growing mobile markets," said Raja Hussain, founder and CEO, FunSpot.
According to a report by Niko Partners Research, the Southeast Asia game market generated more than US$560 million (S$690 million) in 2012. The region's online game industry is expected to increase by more than 17 percent. Among the countries, Indonesia is predicted to display the highest growth with 250 million subscribers in the mobile industry.
Sign up for CIO Asia eNewsletters.