Media organisations can now manage and deliver live over-the-top (OTT) content globally across all devices thanks to Tata Communications' partnership with Net Insight.
According to Tata Communications, traditional OTT content delivery usually results in a lag of several seconds to minutes between the live TV broadcast and the online feed of a football match or a concert viewed on a tablet or smartphone. This delay prevents real-time social media interaction and engagement between viewers watching the same content on different devices.
Understanding this, Tata Communications has incorporated Net Insights OTT solution into its Media Ecosystem to enable media organisations to manage, deliver and broadcast live OTT content in sync from any location globally to any device, without any delay. This will allow a "truly" real-time, interactive and social TV experience, as well as "empower media organisations to harness live sports and music events for additional revenues", said Brian Morris, Vice President & General Manager, Global Media and Entertainment services, Tata Communications.
Tata Communications' Media Ecosystem combines traditional video contribution services with IP-based connectivity to create a global media platform. The ecosystem -- now with live OTT capability — enables seamless global transport, management and delivery of live content as a cloud-based managed service.
One customer that has been testing the Media Ecosystem is the Formula One (F1) Management. During the 2015 F1 Singapore Airlines
Singapore Grand Prix, the Media Ecosystem delivered a live trackside feed from the Singapore track to the F1 Management's Technical headquarters in Biggin Hill, UK, without any delay. It did so by converting the feed into different bit-rates while providing a consistently high quality, real-time viewing experience — regardless of internet bandwidth or device.
This is the third proof of concept test between the two companies. It follows a 2014 season test where Tata Communications delivered a live 4K feed from an F1 event to the F1 Management's Technical headquarters. Demonstrated to an exclusive group of broadcasters, the live delivery highlighted the next generation 4K broadcast capabilities afforded by fibre-optic cable, and illustrated how the future of 4K sports broadcasting could look.
Mehul Kapadia, Managing Director of F1 Business at Tata Communications, said: "Technology continues to evolve at great speed and that is why we, together with Formula One Management, continuously work together to test new capabilities. Delivering a successful low latency feed to an app is another landmark step in our shared innovation journey."
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