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Tag Heuer developing luxury smartwatch with Google, Intel

Agam Shah | March 20, 2015
The smartwatch will have Android Wear and Intel technology.

Success depends on a good design and a good brand as much as on functionality, said Mike Bell, general manager at Intel's New Devices Group, in a recent interview.

"As more traditional watch brands come out with smartwatches, you'll see acceptance because it's going to be an extension of a brand that people already like, as opposed to a computer company saying 'hey, I took a cell phone and taped it to my wrist and it's a smartwatch'," Bell said.

That's Intel's hope, but only time will tell.


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