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Surging ahead of competition

Zafar Anjum | Dec. 20, 2011
“We continue to build on incredible marketplace momentum and are positioned as a strong challenger to become global number 1,” says Lee Chown How, country general manager, Lenovo Singapore, in an exclusive interview with MIS Asia online editor Zafar Anjum.

 

Lee Chown How, country general manager, Lenovo Singapore

"We continue to build on incredible marketplace momentum and are positioned as a strong challenger to become global number 1," says Lee Chown How, country general manager, Lenovo Singapore, in an exclusive interview with MIS Asia online editor Zafar Anjum.

 Globally, Lenovo is surging in the PC maker market, making its competitors uncomfortable. What is Lenovo's position in the Singapore market, in terms of sales and penetration?

As you've mentioned, we're surging in the PC market and it's an achievement we're very proud of. We have surpassed two competitors to become the world's number 2 PC company with record market share of 13.5 percent (Q2 FY11/12).  This positions us as a strong challenger to ultimately become the global market leader.

We have achieved a series of firsts:

  • The fastest growing PC company among the top four vendors globally for eight consecutive quarters
  • #1 in two of the three largest PC markets (China and Japan)
  • #1 in global emerging markets, including China
  • #1 in worldwide commercial notebook market
  • #1 in worldwide education PC market
  • #2 in worldwide desktop market
  • #3 in worldwide consumer PC market

Our 'Protect and Attack' strategy where we protect our core businesses in the global commercial markets and China;  and expand our reach into key growth areas such as the Consumer and Small-Medium Enterprise (SME) segments, in emerging markets and the global transactional space, continue to resonate with the global market.

 Experts are now talking about a post-PC world, to be dominated by smartphones and tablets. How realistic is this scenario and how is Lenovo strategizing to leverage this scenario?

We remain optimistic about the future of the PC industry and committed to the PC market for the long term. Gartner says that PCs will grow to 2 billion by 2014, from half a billion today, with growth coming from emerging markets. Our "Protect and Attack" strategy mentioned above targeting emerging markets aligns with Gartner's growth projections. The corporate PC refresh cycle continues its momentum, and we will continue to leverage the refresh based on our unique commercial exposure.

Nonetheless, we will also expand into new areas and invest in products that will help drive the convergence of technologies and service across all four screens - PCs, tablets, smart phones and smart TV - to become an industry leader.  Mobile internet is key to Lenovo's future success. We established the Mobile Internet and Digital Home (MIDH) business group to attack the hyper-growth opportunities represented by new product categories including smart phones, tablets, and digital home.

Innovation is important to stay ahead. We operate seven R&D centres and more than 46 world-class labs, with more than 1,700 engineers, researchers and scientists, and holding more than 5,500 patents globally. Lenovo's approach to innovation is unique among MNCs. We introduce and evolve new technologies first in China and emerging markets, and then commercialize the most promising devices in the West and mature markets (e.g. our tablets are a good example).

 

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