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Startups: A peer-to-peer marketplace app for Singapore launched

Zafar Anjum | Nov. 19, 2013
Duriana is a mobile-first, location-based, app for buying and selling

Duriana Internet Pte. Ltd. has launched Duriana - a mobile-first, location-based, peer-to-peer marketplace application for Singapore.

The company said in a media statement that it hopes to build an engaged community of users through the app while promoting the return of peer-to-peer buying and selling, reminiscent of the early days of peer-to-peer e-commerce before the emergence of power sellers.

Duriana Internet was founded in October this year by Alps Ventures, a leading internet incubator with offices in Singapore and Vienna. The two founders are Camilo Paredes and Amanda Ernst, former Managing Directors of Rocket Internet in Latin America. The company said its team has since expanded to include Luka Mirosevic alongside a four-people development team.

According to the company, Duriana serves as a seamless connector between like-minded individuals seeking to buy and sell handmade and pre-loved items within their immediate specified vicinity.

Employing unique location-based technology, the app is able to uncover a treasure trove of items in the area, ranging from vintage wares to gadgets, accessories, furniture and even baby apparel.

"We enjoy pre-loved treasures, searching for and finding them," said Camilo Paredes, Co-founder of Duriana. "Existing options are often cumbersome and dull, so we set out to bring a certain flair of quality craftsmanship, real-time interaction and ease of use to Duriana, our marketplace for all things beautiful near you."

The Duriana app is available for download on iPhone, iPad and Android systems.


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