Besides touting a number of big events like this summer's FIFA World Cup Final that will be shot in 4K, Fasulo also ran down a litany of movies and TV programs shot with 4K cameras such as Oblivion, After Earth, and Smurfs 2. (That's not exactly a trio people are clamoring to see in any format, let alone 4K.) And while you may not necessarily care about the cameras being used to produce the TV program The Blacklist, if you own a 4K set — or if you're thinking about buying one, Sony hopes — you'll appreciate that the show is available to you in a native format.
Sony's message Monday was clear: If you're paying a few thousand dollars for one of its Ultra HD TVs, you'll have programming to watch on it. And more will be on the way in 2014.
You'll also have the equipment to produce your own 4K video. On Monday, Sony introduced a new version of its 4K handicam, this one much more compact than last year's model. The price has been compacted as well to around $2000 — "4K for 2K," is how Fasulo put it. Available in March, the FDR-AX100 camcorder could certainly be used by aspiring video makers, but it's also the sort of thing that wouldn't be out of place at a wedding or kids recital. Sony also introduced a new still camera, the Alpha 5000, a $600 20.7-megapixel camera aimed at the point-and-shoot crowd looking to step up to a lightweight interchangeable lens camera that can produce photos worthy of display on a 4K set.
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