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Sony: Crowdfunding feedback more valuable than cash

Techworld Staff | Feb. 11, 2015
Sony values user feedback far more than the trivial sums it raises on crowdfunding sites.

The company's overall crowdfunding strategy is echoed in Sony's attitude toward wearables. Instead of going it alone in the nascent space of smart accessories, it wants to work with other firms. At a wearables expo in Tokyo last month, "co-creation" was the watchword being preached by Kaz Tajima, senior vice president at Sony Mobile Communications.

 

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