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Social behaviour online: Singapore’s scorecard

T.C. Seow | Feb. 13, 2012
In 2011, Singapore Internet users favoured social media, online shopping and auction sites

Market intelligence

"The insights that marketers can gain from local web search patterns are extremely valuable to identify trends in a local market. These are key to helping marketers create effective and forward-looking go-to-market strategies to help improve audience engagement," said Graeme Beardsell, chief customer development and marketing officer, Experian Asia Pacific. "Businesses can use online intelligence, such as visits to popular shopping categories, to keep track of what products are interesting to consumers when developing content and forecasting product demand."

"We see a strong increase in the use of social media such as Facebook, Twitter and Google+ in Singapore. Brand owners can effectively use these platforms to capture consumer attention by running digital marketing campaigns. However, before they can do that, knowledge of online behaviour is critical to developing targeted campaigns that will resonate with local audiences," added Beardsell. 



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