Seeing Machines will kit out General Motors' cars with driver monitoring technology, the London-listed firm announced yesterday.
The London-listed company announced a 15-year deal with Japanese manufacturer Takata, following a two-year research project aimed at bringing safety technology to the car market.
The monitoring systems use patented eye and head tracking cameras and technology to decipher whether a driver is distracted and will help detect if a driver is falling asleep.
Ken Kroeger, CEO of Seeing Machines, said: "Eye and head tracking technology is the next step in automotive safety, which we expect to play a significant role in the reduction of one of the greatest causes of accidents: driver distraction."
"We strongly believe that the addition of driver monitoring to advanced driving assistance systems (ADAS) will deliver a significant improvement to the safety of drivers, passengers and pedestrians."
Japan's Takata holdings supplies manufacturers like Honda, BMW and Toyota with parts including seatbelts and airbags.
Its new partner, Seeing Machines, revealed yesterday that Takata had recently secured a new contract from a "major global manufacturer" to install driver monitoring technology and tweeted that General Motors would be launching their products.
The Financial Times also reported that General Motors was preparing to launch the driver detection technology into its vehicles.
Seeing Machines and General Motors were unavailable for comment.
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