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SingTel now allows you to customize your tariff plans—every month

Zafar Anjum | June 16, 2014
Singapore telco launches first mobile service in Asia to let users customise their plans on-the-go

Singapore telco SingTel today launched Easy Mobile, the first postpaid mobile service in Asia to allow users to customise their tariff plans every month to suit their lifestyle needs and budget.

The telco said in an announcement today that customers can quickly and conveniently tweak their voice, SMS and data bundle while on-the-move via the MySingTel smartphone app or the Easy Mobile online portal (

"The one-size-fits-all approach of conventional mobile plans may not suit all customers, as their usage may vary from month to month," said Yuen Kuan Moon, SingTel's CEO Consumer Singapore. "With Easy Mobile, customers can now tailor-fit their plans to exactly what they need, and adjust them as their needs change. It puts complete control in their hands. By providing unprecedented freedom and flexibility, the service is a true game changer that is unlike anything else in the market today."

Easy Mobile uses digital platforms to handle all transactions and serve customer needs, including post-sales support. This helps customers to save time, as they do not need to call hotlines, fill out paper forms or visit retail outlets, SingTel said in its announcement.

At launch, Easy Mobile is available for new line subscriptions only. However, existing SingTel mobile customers will be able to renew their contracts with Easy Mobile plans in the coming months.

Tariff plans

The telco is offering four tariff plans to choose from: Small, Medium, Large and XLarge. Each plan comes with a set allowance of units that can be used for voice calls, SMS and data. Customers decide how many units will be allocated for their voice, SMS and data bundle, and they can tweak this every month to cater to their needs. In addition, they have the flexibility to change to another tariff plan each month, if required.

One unit is equivalent to either:

  • 50 minutes of outgoing local calls OR
  • 500 SMS/MMS OR
  • 0.5GB of local data usage

Monthly subscriptions range from $33 to $105.



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