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SingTel Group, Samsung partner for joint initiatives for mobile operators

Ike Suarez | April 17, 2014
Suite of exclusive offerings aimed to better differentiate group members’ services and enhance their competitiveness

The SingTel Group---SingTel Communications Ltd. along with mobile operators in the Asia-Pacific and other countries where SingTel has strategic investments-has forged a partnership with Samsung Electronics through a suite of joint initiatives aimed at the group's mobile users.

A press statement by SingTel said the initiatives consist of a suite of exclusive offerings to better differentiate the group members' services from their competitors and further advance their competitiveness.

The initiatives will benefit over 500 million mobile users in countries where the SingTel Group has a presence.

New Initiatives

The joint initiatives consist of the following:

  • A retail collaboration programme
  • Direct carrier billing with Samsung apps
  • A mobile app development sponsorship programme
  • Direct access to applications

Under the retail collaboration programme, users will be able to obtain both Samsung smartphones and the mobile plan at selected Samsung stores and selected stores of that particular country's group member.

The offering is now available in the Philippines through Globe Telecoms and will progressively become available in India through AirTel and in Indonesia through Telkomsel.

With carrier direct billing for Samsung Apps, SingTel postpaid customers in Singapore can presently buy apps and content from Samsung apps without a credit card.

The initiative will progressively roll out to Thailand through AIS, the Philippines through Globe Telecom and Indonesia through Telkomsel.

Customers in these three countries will be able to pay for Samsung apps and content purchases by charging the amount to their phone bills or deducting it from their prepaid account balances.

Under the mobile app development sponsorship programme, innovative startups in the region will be identified and given the opportunity to have their apps by SingTel, Optus of Australia, AIS, Globe Telecom and Telkomsel in their respective markets.

With the direct access to applications initiative, Samsung and SingTel Group Digital Life will give customers access to services directly on the phone.

These applications will be customized to reflect local requirements and content and will be available to customers of AIS, Globe Telecome and Telkonsel starting with buyers of the Samsung  Galaxy S5.



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