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Singapore seen as hub for 'digital talent'

Veronica C. Silva | Aug. 8, 2011
Headhunter recognises the fact that many IT companies make Singapore their regional hub.

With many information technology (IT) and telecommunications companies setting up regional offices in Singapore, a headhunter says Singapore is leading the rest of the region in so-called "digital talent".

A partner of NYSE-listed CTPartners commented that when it comes to looking for senior executives for social networking, Singapore is the country of choice.

"Singapore is a popular regional business development base for global social networking businesses. Not only is the island state technologically advanced and its consumers tech savvy, but there is also a deep pool of multicultural talent," said Dimitri Tsamados, a partner at CTPartners who helps to place senior executives at global social networking companies across Asia.

It cited a recent study by Regus, a company which provides serviced offices, which showed that the majority (74 percent) of small and medium-sized business in Singapore have realised that social networking has become a "necessity" for their business. Fifty-nine percent of the firms even encourage their employees to sign up for social networking sites, such as LinkedIn and Xing, and 44 percent allot up to 20 percent of their marketing budget to business social  networking.

Singapore is also home to "creative and experience executives" who are familiar with different market segments across the region, added Tsamados. "As such, Singapore is well positioned to develop as an online talent ecosystem for the region."

In demand

CTPartners cited Google, Tripadvisor and LinkedIn as examples of companies that have recently set up their regional headquarters in Singapore.

"The executives that are most in demand are business development and sales professionals, with candidates coming from the advertising, media, broadcast and telecommunications sectors - though Google also recruits a lot of former management consultants for the sheer intellectual horsepower," Tsamados said.

Tsamados added that digital and social media giants setting up office in Singapore is leading to the development of local talent and opportunities.

"Managing online and social media businesses calls for a very new set of capabilities that is centred on consumers, content and advertising," said Tsamados. "I've observed more entrepreneurial and independent-minded professionals under one roof, than I've ever seen assembled in other businesses. This may seed future local start-ups or allow local social networks to expand their reach by partnering their global counterparts in interesting ways, like how hungrygowhere is now providing content for the likes of Bing or Google".


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