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Shandong Cable Network relies on Ericsson Multiscreen TV Solution to outpace competitors

Veronica C. Silva | Nov. 4, 2013
Tight Chinese market compels provincial and municipal cable TV operators to segue to a two-way network.

Bent on sustaining competitiveness in a highly challenging Chinese TV market, Shandong Cable Network recently deployed the Ericsson Multiscreen TV Solution to be able to offer on-demand services. 

Across 17 cities in the Shandong province, the 21 million subscribers of Shandong Cable Network are expecting no less than an enhanced viewing experience with the adoption of Ericsson’s Multiscreen Management Platform and Content Management System. 

The Portal Business and Operations Support System (BOSS) of the China-based systems integrator Inspur Group operates in integration with the Ericsson solution to allow Shandong Cable Network to provide a variety of TV experiences. 

These services include time-shifted TV and compelling Video-On-Demand (VOD) across various mobile and fixed devices. 

“Our customers have an unprecedented amount of choice over their device and content sources and with demand for round-the-clock video at an all-time high, it’s crucial for us to have the most sophisticated solutions in place to deliver high quality, on-demand,” said Du Ji Pu, CTO, Shandong Cable Network.

For provincial and municipal level Chinese cable TV operators, the transition to a two-way network is imperative if they wish to hurdle the challenges posed by the new IPTV, over-the-top (OTT), online video and other interactive video business models in the Chinese market, noted Ericsson. 

Improved service velocity

In response to these developments, the Ericsson Multiscreen TV solution offers an end-to-end solution for the management and delivery of video services across all screens. This results in rich, blended consumer experiences on all devices. 

Content management, VOD back-office and digital rights management are among the core functionalities of the solution, which is built upon the Ericsson Multiscreen Management Platform. 

This platform is expected to deliver linear and on-demand content to subscribers over any network, whether it is broadcast, IP, or satellite.

“We worked closely with Ericsson on our key requirements — the main one being a simplified and streamlined operation for improved service velocity, which will offer our subscribers a converged and unified service on their smart devices,” added Du Ji Pu. 

Du said the Ericsson Multiscreen TV solution provides “a robust, flexible and adaptable architecture that will enable us to deliver market relevant services and applications to our ever growing subscriber base.” 


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