Hats off to both women and their lawyers for standing up for consumer rights.
How can you protect yourself? In theory, read the ToS before you make a purchase or agree to use a new service. Frankly, few of us take the time to do so, and in some cases, you might not even be able to find all of the provisions. If you're dealing with a company you've never heard of, take a few minutes and do a quick Web search to see if you find a lot of complaints. Also check the Better Business Bureau's website. (Accessory Outlet currently gets a failing grade from the BBB.)
You should also complain as publicly as you want after a bad experience. It's your right.
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