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Selligent closes merger with StrongView

Thor Olavsrud | Feb. 23, 2016
The combination of omnichannel marketing automation software provider Selligent and contextual email marketing technology specialist StrongView creates what the companies describe as the world's 'largest independent provider of orchestration and engagement services for relationship marketers.'

Andre Lejeune, co-founder and CEO of Selligent, says the new combined company provides mid-market marketers with a single partner committed to meeting the needs of relationship marketers, as opposed to marketing cloud providers that are intent on selling broad solutions across many marketing functions.

"We are committed to the needs of relationship marketers and delivering on the promise of consumer-first marketing," he says. "We have what marketers at mid-market companies need — the feature breadth, ease of use and rigorous data stewardship demanded by underfunded European marketers, and the enterprise-class scale and sophistication demanded in the United States."


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