In the same way, Apple's anti-PC campaign of the past steered clear of naming brands, such as Hewlett-Packard or Dell, but instead took aim at Windows.
There were other, just-as-good, reasons not to kick Samsung when it's down, Dawson said. "There's an element of 'There but for the grace of God go I," Dawson said.
"There have been Apple products that have caught fire," O'Donnell noted. "This could happen to anyone."
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