This is the first time Qualcomm's showing off concept cars. The vehicles will have the Snapdragon 602A processor, which is specially designed for cars, and the latest LTE and wireless technologies. Qualcomm is also putting its targeted location services into cars so drivers can find services or deals nearby. The chip maker is developing technologies that could cull data from sensors, cameras and social networks for more targeted location services.
Qualcomm has had a subdued presence at previous CES shows, showing its chips, wireless charging, health care other technologies over a smattering of booths across the show floor. But this year, with the connected car demonstrations, it appears to be really trying to put on a show.
Various cars at the show will also feature voice recognition technologies from Nuance, which is well-known for its Dragon dictation software.
Also being demonstrated with the cars is road-sign detection technology from Elektrobit and the latest TomTom navigation system.
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