The story behind the story: Qualcomm endured some bad press and lost customers over the Snapdragon 810, which was criticized for running hot and not providing enough of a performance improvement over it's previous Snapdragon 805. The company is trying to make sure everyone knows that its next big high-end chip, due to appear in phones in early 2016, will be super fast while sipping battery and running cool. And maybe it will! But the trickle of buzzword-laden information it is doling out sound like the promises of every processor maker, ever: it's faster, it's more energy efficient, it enables things you never dreamed of. We'll try not to get excited until we see some actual independent hardware tests.
Sign up for CIO Asia eNewsletters.